Mgr. Stillemansstraat 17, 9100 Sint-Niklaas
Emma De Meulenaer graduated in 2018 as a textile designer. A little later she started GUUS, a design studio that investigates the dialogue between shape and story, construction and ornamentation. For the project TANUM+, Emma has looked critically at the well-known rug IKEA makes from recycled material. \"The idea of constructing a new product from fabric scraps remains challenging. During the construction process of the TANUM rug, IKEA respects values as craftsmanship and sustainability. Unfortunately, for this product, the designstory overshadows the design itself.\" With this project Emma De Meulenaer tries to reinvent TANUM, from a disposable item to a unique luxury product. She respected the same principles, but gave the materiality and functionality of the rug extra attention. For the design of TANUM +, Emma has consciously opted for rich materials and subtle colors. The weave bindings are constructed so that top and bottom look completely different depending on their function. This project makes her critical views on contemporary design tangible.